Who Backs the Backers On Kickstarter?
When it comes to raising money for the arts, Kickstarter has become the place to go. Since it launched in 2009, the crowd-funding site has successfully delivered over $400 million to creative projects, including three films currently up for Oscars. But for all of Kickstarter’s success, funding creative work is still risky business. A study out of Wharton counts 3.5% of funded projects drop the ball. Small, but significant enough to raise the question: what happens to that money?
