The Hidden Science of Headline Writing
Major news outlets rely heavily on captivating headlines to attract readers. And some media companies go so far as to use A/B testing, which turns headline writing into a numbers game.
ProPublica
Sunlight Journalism Through Code
ProPublica is still the cool new kid in investigative journalism— less than five years in the game, and they’ve got the best toys, plenty of talent, and everyone wants to be their friend. And that doesn’t just apply to journalists. The investigative journalism outfit’s big data projects draw interest from programmers too. That’s why the Engineering and Computer Science departments at UC Berkeley asked Jeff Larson from ProPublica’s News Applications team, to talk about the new ways that coding is helping tell stories.