Is Gen Z The First Car-Free Generation? Not So Fast, Say Automakers
Even if you haven’t thought about owning a car, you are essentially being placed on the road to ownership.
automobile industry
To Attract Millennials, Automakers Look To Smartphones
Automakers have set up shop in Silicon Valley and are looking to the digital world as a way to lure younger drivers. Car companies are looking outside their industry to learn how make cars an extension of all the services Millennials already love.