Gen Z is the generation that follows millennials-their oldest members are just going into college, and they have tons of buying power. In the billions. NPR’s Sonari Glinton and Youth Radio teamed up to take you inside Gen Z in a series we’re calling We Are Gen Z.
Together we’re exploring the economic power of Gen Z–from their bedroom closets to car showrooms–to see what sets them apart from their predecessors. What we find just might surprise you.
Hear the stories on NPR’s Morning Edition and All Things Considered this week:
Gen Z Slang: The Lowdown on Memes, Emojis, GIFs
Robert Fisher explores with NPR’s Sonari Glinton how Gen Zers are redefining language and slang on their own terms.
Aired on NPR’s All Things Considered on Monday December 4, 2017.
Gen Z Fashion: From YouTube To Your Closet
Rhea Park looks at how YouTube is influencing the fashion industry.
Aired on NPR’s All Things Considered on Tuesday December 5, 2017.
Is Gen Z The First Carless Generation? Not So Fast, Say Automakers
Natalie Bettendorf examines just how Detroit automakers are adapting to Gen Z’s ridesharing habits.
Aired on NPR’s Morning Edition on Friday December 8, 2017.